About TrimSole®
TrimSole™ was launched in March 2010 by Direct Beauty
Products, one of the largest suppliers of beauty products
in the UK. With an ever growing database of women who are interested in keeping fit and loosing weight there was a natural synergy between their products and a toning shoe.
The toning shoe market had taken off in 2009 and there was a huge gap for an affordable, mid market range of toning shoes. Toning shoes are the fastest growing segment in the footwear industry; sales are expected to jump fivefold to £1.5 billion in 2011.
So the TrimSole™ brand was born, it is a perfect name to
complement what the product is, a ‘unique’ sole to help ‘trim’ the wearer. Using the unique Trim-Tech sole, which lies in the almost invisible camber in the bottom of the sole, wearing TrimSole™ subtly shifts your centre off balance so that by simply walking in them the muscles in your legs will
work harder without you even noticing.
The success has been phenomenal to say the least
and 15,000 new customers were recruited in the first three months following launch. 70% of customers that purchased TrimSole™ then went onto purchase another pair within 3 months of their original purchase.
The continued success and testimonials that have been received are enough to know that TrimSole™ is a great product that people love.
Available at a fraction of the price of competitor products, try them for yourself and see and feel the difference.
Amanda Holden Fronts TrimSole™ Spring Summer 2011 Campaign
Fitness footwear brand TrimSole™ is delighted to announce Amanda Holden as the face of their leg toning footwear.
Like many of TrimSole’s existing and potential customers,
Amanda is conscious of looking after herself but sometimes finds it hard to fit a traditional fitness regime into her busy lifestyle as one of Britain’s biggest TV stars and working mum’s. TrimSole™ has a unique Trim-Tech sole to subtly shift your centre of balance to make your legs work harder without you even noticing, making it easy to work out whist on the go.
When Amanda first discovered TrimSole™ she declared ‘I’m convinced my bum is already more pert after wearing the shoes all day!’
The Spring Summer 2011 campaign played on the fun and energetic personality of both the brand and Amanda, whilst also incorporating her classic beauty to produce a spoof of some of the most iconic Hollywood images. Wearing TrimSole™ sandals whilst dressed as Jane Russell in ‘Gentleman Prefer Blondes’ and Marilyn Monroe in the white dress (among others), gives a tongue in cheek message of how you can remain glamorous whilst wearing your TrimSole™ sandals in everyday life.
The new collection for summer focuses on a classic sandal shape in an array of colourways including leopard and animal prints to inject a bit of fashion into this everyday fitness must-have.